Liquor Group is a worldwide distributor whose goal is to have fun while achieving success in liquor distribution. This publicly owned company and related privately owned distribution companies of the same namesake have a progressive hands-on, relationship-building team approach to distribution and sales support. Our sales associates are dedicated to total sell-through. This is one of the most important keys to our success. We focus on our customers and our customers' customers. Following on its success with the introduction of Happy Vodka, the Liquor Group is now bringing its innovative team approach to the world! With a strong management team, fun products and the dedication of our loyal staff, sell-through is as good as assured.

INNOVATIVE DISTRIBUTION:

Our Motto: Let's have fun working hard to do creative things right. The Liquor Group takes a fresh approach to bringing spirits products to the market. This unique strategy is outlined as follows:

A business of networking with a partnership mentality:

The Liquor Group can best be summed up as a successful international distribution organization specializing in spirits products. Our company structure is based on a motivated and coordinated network of the best and brightest in every aspect of the presentation and distribution of spirits to consumers across the country and internationally. Cooperation with the spirits brands, distributors and government administrators is the key, as the adversarial approach wastes time, is often counterproductive and is ultimately more expensive than the team or partnership approach. 

We strive to achieve true long-term partnerships with our chosen brands, co-distributors and customers. Liquor Group is a direct licensed wholesaler or associated wholesaler in a rapidly expanding number of states within the U.S. and Canada, which allows direct merchantability for brands accepted by Liquor Group, giving them “instant” distribution. Worldwide product distribution is handled much in the same manner, with openness and creativity.

Innovation versus Traditional approaches to the industry:

Liquor Group prides itself on looking at the industry from fresh perspectives and is aggressive in embracing new approaches from product marketing to financial structure. That does not mean that we are disrespectful of industry traditions, rather that we did not emerge from the liquor industry and consequently simply did not know any better than to try to build better mousetraps. 

Flexibility:

Liquor Group’s focus is on achieving flexibility of structure to support the needs of its customers. Liquor Group holds a Federal Basic Importer Permit and a Federal Basic Wholesaler Permit. It is also a licensed importer or wholesaler in a number of US states. This allows flexibility in determining the best strategy for each customer to address distribution needs and goals at State and National levels.

Associated Distribution:

In a number of states Liquor Group has chosen to work in close association with the quality local distributors and brokers on a cooperative basis. This allows brands to rationalize the process of dealing with the myriad of restrictions and decisions related to dealing with different distributors in different states by having the benefits of the coordinated approach provided by Liquor Group.  

Standardized mark-ups and product pricing:

Liquor Group uses a standardized mark-up for spirits products per category for all brands under its purview. This eliminates the product pricing favoritism granted by other distributors and brand representatives. It is our experience that while everyone wants to ‘get a deal’ the long term benefit of a standardized and firm pricing structure sets a platform of certainty and confidence for successful operations and is preferred by all.  Our customers appreciate the standardized mark-up approach. After all, honest relationships are the foundation for success in any industry.

Liquor Group has created a new niche in the spirits industry, and we welcome you to contact us to explore the possibilities to bring INNOVATIVE DISTRIBUTION to your brand!

We are the International master distributor for the “Happy Brand” family of liquor products and the entire portfolio of products developed by C. J. Eiras.

Our Innovative approach to distribution assures that our brands see a dramatic sell through rate! Service and support for our customers is a key to our success as well! In many states and territories Liquor Group represents the new alternative to the established norm of spirits distribution.