September 13th, 2004,
Atlanta, Georgia

The grand ballroom of the Grand Hyatt Buckhead was filled to capacity as the official launch of Happy Vodka, Happy Rum, Happy Tequila and Happy Gin in Georgia commenced with adulation. Hosted by Quality Wine & Spirits and Inland Seafood, thousands of clients, customers and vendors attended this outstanding event and almost every one of them “Got a bit Happy”, as cases of Happy Vodka, Happy Rum, Happy Tequila and Happy Gin were consumed.

“Although we have been on backorder for many months now, our enthusiasm for the Happy product family is strong. The unique and fun packaging filled with great products from Russia, Trinidad, Mexico and England will rapidly be embraced by the discriminating folk of Georgia who know a good thing when they experience it...” said Kevin Brady, Off-Premise Sales Manager of Quality Wine & Spirits “…we are ready to make the whole State of Georgia ‘Happy!’”

Ready indeed, as retailers fell in love with the Happy case boxes that each convert into a stand-up retail display, and premise accounts loved the product family as they envisioned them side by side prominently displayed on their bars. “Happy is a retailers dream product…” says Gray C. Solomon of Liquor Group, “bars & restaurants love it too, it just makes customers smile, it really makes their day brighter and the outstanding product quality always brings them back for more ‘Happiness’!”

Arriving at the Cabin Room Bar for ‘industry night’, the Happy family out sold most call brands on its first night in Georgia, until they ran out!

As the Southern Beverage Journal and other media photographers came over to the eight-foot tall Happy display, everybody got excited about the small round bottles with the smiley face labels that covered the countertop. “This is fabulous! Just FABULOUS!” said one patron, and we agree!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

Don't Worry...Drink Happy! TM

August 10, 2004,
Highland Park, Michigan:

Well, Happy never ceases to amaze, and today is no different, as the Control State of Michigan lists all four available Happy products: Happy Vodka, Happy Rum, Happy Tequila and Happy Gin. Michigan has ordered quantities that have wiped out the stockpile of product in the Happy warehouse! Although Happy is already on allocation to existing distributors around the world, Gray Solomon of Liquor Group decided that securing Michigan was the right move for Happy. “We want to keep the NABCA members Happy…after their convention in Florida, we have gotten calls and orders from all over the country!”

The Happy product family has no difficulties getting major distribution, but Happy President C. J. Eiras still sites some concerns: “We are making the Happy products as fast as we can, but even with our new bottling arrangement in Lake Alfred, FL, we cannot keep up with the massive domestic demands. Our suppliers are working diligently to get Happy out to the world, but no matter how many bottles we have ordered, it is never enough.”

Never enough is an understatement, as more Happy bottles were sold in the first week of August than the entire first two years of Happy Vodka’s existence! This booming brand has created excitement and fun in the liquor industry, and its continual expanse has brought a smile to the face of retailers and on premise venues from around the world. So…who’s next to “Get Happy?”

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

Don't Worry...Drink Happy! TM

August 10, 2004

Now that the first round of production has been completed for the Happy family of products, distributors and clients are now receiving the new and improved Happy Vodka, as well as the new products Happy Rum, Happy Tequila and Happy Gin. Control states such as Alabama are very pleased to receive the new product, as their previous inventory order depleted in only 9 days! The US NAVY supplies service NEXCOM, which orders Happy products directly to their three national warehouses for international distribution had 5 purchase orders on backlog awaiting the new production. Liquor Group's Florida distribution company had to relocate their warehouse to handle sales of the new and improved Happy brand, and the State of Georgia has been on back order for months now.

"It is no surprise that clients are willing to wait for this product, it is truly a winner!" says Gray C. Solomon of Liquor Group,

"Even our own Liquor Group distribution companies have had to patiently await the new production of Happy, but they are definitely worth the wait!"

Retailers miss the small round smiley-faced bottles in their stores, they often refer to the brand fondly as "the little product that could." Now that little product has three sisters that will really help boost sales! The new improved packaging will also help, as every case has a stand up point of sale display to attract attention to the cases, which make them a prime candidate for end-caps and floor displays in retail stores.

If you are thinking about getting Happy...get in line! There are more than 14 states and many countries on back order for the products, and existing customers are on allocation until production catches up with demand. What do you expect from a product who's EMPTY bottles sell on eBay for up to $45 each?

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

Don't Worry...Drink Happy! TM

July 27, 2004

Happy Vodka Corporation releases their new and improved "Happy Vodka" to the world! After careful selection and consideration of sample vodkas from purveyors of fine spirits from all over the globe, the new Happy Vodka supplier has delivered what we consider to be "one of the finest vodkas in the world", although we do not market it that way! The Happy approach to spirit marketing is simple: we put high quality alcoholic beverages inside our cute and lovable "Happy bottles" then price them reasonably, so that everyone can afford to enjoy them. Seems like a very simple concept, but surprisingly enough, most spirits companies choose to gouge the customers for top shelf products,

charging far in excess of the $19.95, which is the average shelf price of Happy products. For example, Happy is a four time distilled imported Russian vodka, comparable quality vodka currently sells for more than $30 retail in most markets.

For that price, you may as well buy a bottle of Happy and a bottle of cranberry juice or orange juice, cups, ice and snacks...then have a picnic! (Just don't drive home afterwards!)

The point is that Happy Vodka is better than ever, and more people from all over are discovering the only product in the liquor industry that makes you smile before you drink it! We are making the world smile, one bottle at a time!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

Don't Worry...Drink Happy! TM

July 7, 2004

Happy has done it again! This time we have set up a cruise for all the "Happy People" to get together and party! Happy, the Martini Club and Carnival Cruise lines invite you to attend the First Annual Martini Cruise on board the Celebration out of Jacksonville, Florida on February 17, 2005.

We will be sponsoring several parties on board including a VIP martini reception party with the Martini Madam Niki LaMont, featuring Happy Vodka of course...a Happy dance club "get together" featuring Happy Vodka, Happy Rum, Happy Tequila and Happy Gin. We are even holding a scavenger hunt on board the vessel where the winners will receive great Happy prizes!

"All Aboard!!!"

We hope that you all come and join the crew of Happy on this great adventure on the water! For more details or to book your cabin for this wonderful opportunity, please contact Cruise@DrinkHappy.com or visit www.DrinkHappy.com

Don't Worry...Cruise Happy!

June 3, 2004

C. J. Eiras, President of Happy Vodka Corporation is “Happy” to announce the new beginning for bottling operations for the entire “Happy Family” of spirits products! Happy Vodka, Happy Rum, Happy Tequila and Happy Gin are now being bottled right here in Florida!! Bottles from China, stoppers from South Africa, capsules from Canada, cases boxes from the USA and spirits from Russia, Trinidad, St. Croix, Mexico, and the United Kingdom, all brought together in America. The “Happy Family” is now truly an international phenomenon!

“With our new, smoother vodka from Moscow, blended aged and fresh rum from the Caribbean, 100% blue agave tequila, and twelve botanical gin, all wonderful spirits from all around the World…” says Eiras “…Happy is certain to accelerate it’s international success!” Months of quality control evaluation and product tastings from up to 15 different distillers per product have yielded some very fine results for the “Happy Family”.

We can now get back to the focus of the Happy brand, FUN! The new capsules and case boxes have “Happy” on them in 15 different languages to support our worldwide orders, and the international symbol for goodwill and happiness loved by adults worldwide remains on both sides of the bottles and all over the cases…the SMILEY FACE!

After six months of production restructuring and capacity expansion ‘Happiness’ is just around the corner for all. We are ramping up the bottling plant to meet the demands and back orders from all of Happy’s existing clients, as well as new orders generated from numerous new states here at home as well as new customers from all over the world.

The Happy brand and it’s representative organization Liquor Group have continued to market, advertise and solicit new distributors and importers during the down time, resulting in a frenzy of clients anxiously awaiting the four Happy products.

“It has been very difficult to keep all of our clients patient during the production restructuring of Happy…” says Gray C. Solomon, managing member of Liquor Group “…but they have all agreed that the product is worth waiting for, and they appreciate the concern and respect that Eiras has shown them by revamping the Happy product to assure quality control while terminating the former manufacturers after problematic product surfaced.”

Happily it is now quite clear that Happy will again make a big splash in the spirits industry, only this time we will be able to keep up with demand!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

February 28, 2004

Happy Vodka sells out in Alabama! Alabama, the ‘Sweet Home state’, is now the ‘Don’t Worry…Drink Happy’ state! Happy Vodka arrived in Alabama just before Thanksgiving and sold out by New Year’s Eve! The reorder sold out in two weeks. Three times our projected volume and in only the first 38 out of 148 stores! That is right, Alabama, the first control state to sell Happy Vodka has consumed 3 times our projections. Our only guess is that the good people of Alabama had very ‘Happy Holidays’.

Linda Holloway of Alaplex, Inc. is a big part of this success and has nothing but good words for the Happy Vodka Corporation and Liquor Group. She recently helped launch a new state store, was featured on the television news story, and of course, she held up a bottle of Happy Vodka to show off the product. That is the kind of support that is making this success a reality.

“Now that we have shown the control states that we can keep sales pace with other national products, we working on opening the doors for the entire ‘Happy family’ of products in all 18 control states...” says C. J. Eiras, President of Happy Vodka Corporation.

Gray C. Solomon of Liquor Group states: “We knew that Alabama would do wonders with the Happy Vodka product and that is why we started there, but frankly everywhere we send the product it exceeds our sales expectations!”

As Happy products continue to successfully roll-out across the country, more and more people realize that unlike all other liquor products that focus on sexy, sophisticated or “best tasting recipe” driven marketing, Happy just wants its customers to be, well, Happy!

Thank you Sweet Home, Happy, Alabama!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

The Oldest City in the US, St. Augustine, Florida hosts one of the hottest artists in the alcoholic beverage industry on January 27th and 28th of 2004. Michael Godard on his first show in 2004 of his infamous "Naughty ArtistTM " tour will expound on his creative and interesting original artwork, and provide a unique fun filled experience with his famous Olive and Grape dancers at the Sanmar Gallery.

The Gallery houses works from several major artist from around the world, but according to the owner, Bruce Marble, "none as wild and crazy as Godard, who is known for his high profile hi jinks and savior far". Happy Vodka has backed this event in an effort to help the patrons truly experience the art as Godard intends…with a martini in hand! To view some of Godard's works, visit www.SanmarGallery.com

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

Arkansas has placed their first order for Happy Vodka! This month the good
folks of Arkansas will get to enjoy the Happiness! In heated negotiations
with the Arkansas Distributor, he said he would only carry our Happy

products under one condition: we had so send him a Happy Lamp from our
DrinkHappy.com web store! Boy those guys in the Ozarks are real arm
twisters! Well under pressure, we caved in to their demands! ; )

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

October 23, 2003

The state made famous by the song from the Jacksonville, Florida band Lynyrd
Skynyrd is now ready to get "Happy" from the Jacksonville, Florida based
Happy Vodka Corporation! In an exciting development announced by Liquor
Group's Gray Solomon,

Alabama has decided to spearhead the control state purchasing of Happy products. Many additional control states are now reviewing the proposals to bring Happiness to their citizens, and we think
everyone should get the chance to drink Happy!

The first shipments of Happy
Vodka will cross the Alabama State line next week, and retail stores across
Alabama will have the product on the shelves as early as the first week in
November. ; )

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

October 20, 2003

World Golf Hall of Fame gets Happy!
October 20th, 2003 - The World Golf Hall of Fame welcomed it’s 2003 class, Nick Price, Leo Diegel, Hisako "Chako" Higuchi, and Annika Sorenstam. Happy Vodka was the exclusive vodka served as an integral part of the festivities. The World Golf Hall of Fame Induction Ceremony was once again was televised on The Golf Channel and the after party for 1200 guests was a golfers who’s who.

Normally, the World Golf Village would serve their standard high-end vodkas to a golf going crowd such as this, but instead, they chose to serve the four time distilled Happy Vodka! Why? Well simply put, at a party or event, no other brand puts a smile on people’s faces like Happy Vodka does! When asked by the golf legends how his grip is, Happy President C. J. Eiras responded “I always grasp tightly around the base of the martini glass with three fingers!”

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

October 2, 2003

Happy President greets Gorbachev!

During his visit to Jacksonville, Florida, former Russian President Mikhail S. Gorbachev was welcomed by Happy Vodka’s President C. J. Eiras. Michael Regan, son of former President Ronald Regan was the commentator of the $1000 per ticket event, beginning with a 75 person private meet, greet and photo op, then ending with a ticket holder Happytini reception for 400 of the areas elite and politicos at the University of North Florida.

Photos of Eiras with Gorbachev and Eiras with Regan (with the Happy Vodka bottle) have already hit the press across the country and around the world, as this small company shows that business can flourish between Russia and the US.

. “In the 90’s Russia opened its floodgates of opportunity…” says Eiras, “…now the water is becoming steady and we hope to ride the river to its end.” In a conversation Gorbachev was quoted saying: “I like your vodka, good luck with it!” as his entourage requested several bottles to take with them for their personal use.

“Had Happy Vodka been around during the cold war, maybe the ‘cold’ could have been put to better use by making Happytinis!” said one member of the group, and we could not have agreed with more!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

September 30, 2003

Spinning a Happy web!

Happy Vodka Corporation has launched a new enhanced website: DrinkHappy.com, unveiling to the world its intention to bring 3 more Happy products to market! Happy Vodka is doing so well it has decided to have a family! Happy Rum, Happy Tequila & Happy Gin each with their own URL, are all to join the Happy product list within the next few months! Many months of planning, taste testing, strategy, taste testing, surveys, taste tests, market research and of course, taste tests have lead to the development of these new and exciting brands!

Rollout for Happy Rum will be over the next few months, and the balance of the new product line is expected out as early as next year! Future plans for the product line include Happy Sake’ and Happy Ouzo but there is really no limit to the Happiness that can be created! One thing that we are certain of, soon there will be a lot of smiley faces in liquor stores, bars and restaurants around the world!

For more information visit www.DrinkHappy.com
Contact: Press@DrinkHappy.com
or call 904-565-2633.

September 12, 2003

Happy goes to Hollywood!

Happy Vodka is pleased to announce that has been selected as the EXCLUSIVE vodka for the Academy of Television Arts & Sciences' Emmy Awards nominee parties held this September! Happy Vodka was discovered by the Academy at a swanky movie and TV mogul party in Manhattan. Happy caused such a stir that the Academy decided to spread the happiness to the West Coast and it is now taking Hollywood by storm!

A Happy Vodka full page ad will appear in the November issue of Emmy Magazine: (www.Emmys.tv) to celebrate the Emmy Award winners’ achievements, as well as two ½ page ads in both ‘boards Magazine (www.Boardsmag.com) and Reel Screen Magazine (www.realscreen.com) to commend the independent producers and directors on their accomplishments. So if you see a celeb smiling a bit too much at the Emmy Awards ceremony, you’ll know why!

So our script now reads: “Hey Hollywood…Keep Smilin’!”

For more information contact Press@DrinkHappy.com
or call 904-565-2633.

August 11, 2003, Jacksonville, FL, USA

In a show of gratitude for its participation in Operation: “Welcome Smile”, Happy Vodka sponsored a VIP party for all the VENUS Swimwear International Model Search contestants during their visit in Jacksonville, Florida. The ladies are here in Florida for photo shoots, meetings with model scouts and for modeling contract consideration. Each of the 21 & up VENUS ladies received a sealed Happy Vodka hand made Prototype bottle,

signed and numbered with a letter of authenticity from the president of Happy Vodka Corporation. These signed sealed bottles are a collectable worldwide, with auction values upwards of $100.00! The ladies were thrilled with their gifts, and all had a wonderful time at the party. “Happy Pucker” was the drink of the day, as Ragtime veteran bartender “Cyrus” could not believe what a crowd pleaser the Happy Vodka mixed with Apple Pucker® was! “You just have not seen a party until you’ve seen a Happy / VENUS party!” We have to agree with you Cyrus…

July 31, 2003, Florida, USA

A “Wise” decision!

The United Price Wise Group has recommended Happy Vodka to its 126 member locations across the State of Florida! “This is a great achievement for the Liquor Group in its early stages of development in the Florida market” says Gray Solomon,

managing partner of Liquor Group, “We treat the independent stores the same as the big chains and they get the same pricing and service as well.” This commitment to the “mom & pop” stores is where Liquor Group shines in the industry. Understanding the needs of all of its clients is a top priority with this organization.

JoAnn Busby from United Price Wise notified all of the members earlier in the month of the recommendation, and orders for the product have already begun coming in!

July 29, 2003, Florida, USA.

Following the success of the July 26th welcome home party featuring VENUS Swimwear Model April Storms at FT. Bragg Army base in North Carolina, Happy Vodka is “Happy” to announce another party for the troops on August 2nd, 2003 at Eglin Air Force Base, Florida. The Happy Vodka will be the same, but the featured swimwear model this time will be Lisa Marie Taylor, signing autographs and

taking photos with the troops. The Eglin Class 6 store manager Donna Crump has worked non stop for weeks to put together a block party with food, festivities and fun for the troops and their families.

It is our pleasure to host these military events in support of our armed forces, and we hope to continue this operation as long as we can keep them smiling!

For more information contact: Press@DrinkHappy.com
or 904-565-2633.

July 24, 2003, Oklahoma, USA.

OOOOOO….Oklahoma is the place for me!

Happy Vodka Corporation is “Happy” to announce that Best Brands, a leading liquor broker in the Midwest, has been chosen to represent Happy Vodka and the Happy liquor products line across the great State of Oklahoma! Best Brands’ Senior Management is thrilled with the opportunity to spread the Happiness in the West! Negotiations are in progress to bring Happy to other Midwestern states before year-end.

Happy Vodka Corporation has been very slow and deliberate in choosing representation for Happy in the U.S. as they want to roll-out the product in such a way as to guarantee its success. With the Happy tradition of tasting support, mass media, unique marketing and a grass roots effort to bring the product to the people, continued success is virtually guaranteed.

Liquor Group, the organization who oversees all Happy product sales operations throughout the U.S., feels this is a strategic move in the right direction. Gray Solomon resolves: “Building a solid clientele in states other than the top 5 is a priority. While the top 5 states are typically the trend setters, they can be fickle consumers. We want to build long-term strategic clients first and foremost, then we can deal with the big states”

Happy will soon be distributed nationwide, but not before it gains acceptance in existing markets, this takes a level of commitment that most new brands do not show. “A shotgun approach is what most brands take when entering the US market, they sell to all takers and spread their marketing efforts too thin,” says Solomon. “This is what Happy has avoided all along as we have concentrated on adding one state at a time.”

For more information contact: Press@DrinkHappy.com
or 904-565-2633.

July 26th, Ft. Bragg NC.

The Liquor Group and Happy Vodka have teamed up once again with VENUS Swimwear to welcome our troops home from abroad,

and to show their support by being the title sponsors of the welcome home party for the 82nd and 101st Airborne and their friends and families. VENUS cover model April Storms and other VENUS

model search winners will be in attendance for autographs, photo opportunities and of course to pour free Happy Vodka drinks for our troops!

This is yet another example of the dedication and pride these companies hold for the men and women of our armed forces!

For more information please contact Press@DrinkHappy.com or call 904-565-2633.

July 12th 2003, Jacksonville, FL.

Nightlife in Florida will never be the same…now that Happy has begun it’s on premise distribution! On July 11th Happy Vodka (in conjunction with Liquor Group) threw a party for 5000 of its’ closest friends to celebrate the beginning of on premise sales in Florida. Needless to say, the crowds were very “Happy” that evening, packing every nook and cranny of the 80,000+ square foot Plush Nightclub and Leopard Lounge simultaneously! This marks the first of many parties to come, as every major city in the US will host a “Happy” on premise kick off in the months to come.

The “Happy Trails” martini was the order of the day, a blend of 3 shots Happy Vodka (shaken or stirred, just make it cold!), 1 shot Apple Pucker, a dash of Grenadine and a maraschino cherry for garnish. Many a patron found their way down this trail throughout the event. It was a record setting night for the two clubs, of the 2500 personal invites distributed allowing entry for two people, over 2000 got utilized! That’s what we would call “Happy” paper recycling!

For more information please contact Press@DrinkHappy.com or call 904-565-2633.

July 11th, Jacksonville, FL.

This Party marks the Official Beginning of the Happy Explosion!

It is truly going to be a night to remember for Happy Enthusiasts from miles around!

• Who: Happy Vodka friends & family
  
• What: On premise release party
  
• When: Friday, July 11th, 2003 9 PM
  
• Where: The Leopard Lounge / Plush 845 University Boulevard North
  Jacksonville, FL 32211
  
• Why: Official introduction of Happy Vodka to bars/ night clubs of Florida
  
• How: Leopard Lounge & Plush wanted to be the first clubs to bring Happy Vodka to the masses!

Pre-promotion:

Two weeks prior to the event 97.9 & 93.3 will begin promoting the event.

5000 flyers will be distributed at the clubs the week prior to the event.

Press and media are invited to the event, and several articles about Happy Vodka will be written.

During event:

97.9 Kiss FM will be there live broadcasting the music from Plush and promoting Happy Vodka.

Thanks to the Sponsors: